Meet Your Product Expert
About Tanya
With more than a decade of hands-on product leadership, I help SaaS companies and startups transform ideas into successful products. I bridge strategy and execution by creating clear, actionable roadmaps, improving user experience and retention, and guiding teams toward shared goals.
I’m known for quickly mastering new industries, cutting through complexity, and uniting diverse stakeholders around a common vision. My approach combines data-driven decision-making with genuine empathy for users and teams, ensuring that strategies translate into real impact.
Beyond consulting, I mentor and coach product managers to sharpen their skills, build confidence, and develop into thoughtful leaders. I also collaborate with top product designers to share industry insights, empowering you to bring your ideas to life in a way that resonates with users.
Expertise
Industries
Gen-AI, Video/Audio,
Social MediaTravel-tech
Publishers & Advertisers
Email Marketing
Platforms
Web
Mobile
Admin tools
API / SDK
Environments
SaaS
B2B
B2B2C
B2C
Languages
Hebrew
English
Russian
Italian (wannabee)
Why "Velonova"
The story behind the name
Velo
Velocity - the speed and direction of progress, symbolizing momentum & impact
Nova
A star that suddenly shines brilliantly, symbolizing breakthroughs & clarity
Helping companies
Shine brighter, move faster, and achieve meaningful outcomes
Why Velonova?
The Story Behind the Name
Velonova is inspired by two powerful ideas:
✨ Nova - a star that suddenly shines brilliantly, symbolizing breakthroughs & clarity
✨ Velocity - the speed and direction of progress, symbolizing momentum & impact
Together, Velonova reflects what we bring to your team:
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the brilliance of insight
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the momentum to act fast
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the clarity to move in the right direction
We exist to help SaaS companies shine brighter, move faster, and achieve meaningful outcomes without the burden of a full-time hire.
2024
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Opened "The Product Palette" business as a freelancer for companies and individuals
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Started a new blog "The Product Palette" - sharing PM insights
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Joined ADPList as a Product Manager mentor
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Joined lablab.ai/next as a mentor to AI-driven startups
2022
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Took a few months off and spent a month in Thailand
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Started mentoring Product Managers and tech enthusiasts
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Decided to write a blog "Coffee-with-Tanya" exploring innovation, tech, business, culture, art, travel, history and well-being
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Joined Lunchclub platform
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Travelled to Paris to a Coldplay show! The best show of my life
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Joined Travelier to lead the product of a new business unit (API)
2020
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Covid times - transitioned to working fully remotely
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Read 30 books
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Started baking (a lot!)
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Joined masterclass.com and learned bunch of stuff
2018
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Finished "The art of building successful products" course and got certification from pmsphere
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Joined an early-stage blockchain startup to lead product development for a crypto cybersecurity platform
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Travelled to Vietnam and Cambodia for a month
2016
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Joined my first startup and fell in love - Rounds! A cool mobile social app for people to hang out together
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Stepped in as Project Manager for a month, which led to a permanent transition into the role after the company was acquired
2014
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Career switch! Hello Tech industry
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Joined Polycom as a Junior QA to the performance and load team
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Travelled with my family through the breathtaking Altai Mountains
2012
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Promoted to lead a team of analysts in BDi-Coface
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Travelled to Thailand
2010
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Joined BDi-Coface as a Credit Insurance Risk Analyst, evaluating creditworthiness of local firms for international clients
2008
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Spent a month traveling in Mexico
2006
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Interviewed for and landed the role of Personal Assistant to Shekel's CFO
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Started my B.A. in Economics and Management
2004
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Promoted to Commander, leading a team of 15 IDF soldiers in a classified telecommunications unit
2002
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Joined the IDF Digital & Data Unit in the classified Telecommunications Division, contributing to the secure operation of computerized and cyber systems
2025
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Working with SaaS companies as a Fractional Senior Product Manager and leading tailor-made programs for Product managers.
2023
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Created my website! (you're here)
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Joined Guidde to lead an AI-driven product strategy and roadmap
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Finished Figma essentials and UX/UI courses
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Finished "Business driven product leadership" course and got cerfitication from from pmsphere
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Travelled to Barcelona to The Weekend conert with my mom!
2021
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Moved to lead the Growth squad in OpenWeb serving 800 publishers in the US and the UK
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Participated in a photoshoot for a campaign against the defacement of women’s images in public spaces
2019
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Joined OpenWeb as a PM to lead the conversation web product
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Built operational processes bewtwwen different stakeholders
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Travelled to Kazakhstan to visit my family
2017
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Officially started my first Product Manager role at Kik messenger after it acquired Rounds
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Participated in and managed the Kin ICO process, resulting in a $100M raise in Kin crypto tokens
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Landed as a PM lead of the infrastructure team (SDK)
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Got back drawing and sketching
2015
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Promoted to lead a innovative project - leading the QA teams in the US, India, China and Israel
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Got ITCB Foundation certification from ISTQB® - International Software Testing Qualifications Board
2013
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Visited breathtaking Santorini
2011
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Travelled across Europe: Spain, Bulgaria, and Italy
2009
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Got my B.A. in Economics and Management with major in Finance
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Lived in Tampa, Florida for six months
2007
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Traveled through and explored Northern Israel
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Entered the Tel Aviv nightlife scene as a publicist at a local bar
2005
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Joined Shekel Insurance Agency as a secretary in the Chairman chambers
2003
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Started teaching and guiding soldiers
