Simplifying workflows to boost satisfaction and retention

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Challenge

Core workflows had become slow and inconsistent. Simple actions required too many clicks, creating friction and lowering satisfaction.

Process highlights

• Mapped high-frequency user journeys and removed redundant steps.

• Consolidated actions into modals with inline edit, duplicate, and save capabilities.

• Introduced progressive enablement and clearer visual hierarchy for faster task flow.

Outcome

In the development stage. Beta users completed tasks 25% faster and rated usability significantly higher.

Impact

✅ Noticeably smoother weekly workflows

✅ 15% retention improvement in pilot groups

✅ Scalable UX system applied to new modules

Building a scalable structure for a growing product

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Challenge

Navigation had grown messy and inconsistent. Users couldn’t easily locate key modules as the product expanded.

Process highlights

• Conducted user tests and competitor audits to identify usability gaps.

• Rebuilt information architecture around real usage patterns.

• Defined hover, selected, and collapsed states for a clean, scalable system.

Outcome

In beta, users found features 40% faster and described the structure as “clear and modern.”

Impact

✅ Improved discoverability and orientation

✅ Reduced “where to find” support queries

✅ Flexible foundation for future growth

A clearer, scalable pricing experience that drives conversion

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Challenge

The pricing model was outdated and confusing. Users couldn’t easily compare plans or understand upgrade logic.

Process highlights

• Analyzed billing data, upgrade flows, and user confusion trends.

• Re-tiered plans into clear growth stages (“Launch,” “Grow,” “Scale,” “Enterprise”).

• Simplified checkout and billing logic with real-time feedback and transparent messaging.

Outcome

Beta testing showed a 20% lift in plan selection and a 10% drop in billing-related support.

Impact

✅ Easier plan comparison and upgrade decisions

✅ Clearer, more transparent checkout flow

✅ Foundation for future monetization experiments

From keywords to conversions: a scalable landing page and GTM system.

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Challenge

Two clients needed a focused go-to-market strategy. Campaigns were scattered, pages underperformed, and no link connected keywords to real conversions.

Process highlights

• Research: Audited traffic, intent, and competitors to refine positioning.

• Validation: Interviewed marketers and users to surface key triggers.

• Landing Pages: Built persona-based templates in Lovable & Base44 aligned with product value.

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Outcome

The project is currently in beta development, with early tests showing clearer messaging resonance and stronger engagement from high-intent visitors.

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Impact (Expected)

✅ Stronger alignment between marketing and product storytelling

✅ Modular page templates adaptable to new segments and campaigns

✅ Data-backed messaging ready for scalable GTM activation