The
Product
Partner
Your Team
Is
Missing.
Fractional PM, strategy, and hands-on execution, for founders, product teams, and companies building something worth shipping.
Founders, and product teams
Startups, scale-ups, and teams with something to build, across industries and stages.
How I drive impact
Each engagement is tailored to your team's stage, goals, and gaps.Tailored to your stage, goals, and gaps.
Fractional Product Leadership
Your embedded PM. Strategy, roadmapping, and execution, without the full-time hire.
Strategic · Ongoing · Executive-levelProduct Strategy & Growth
Sharper positioning, pricing, and retention. Frameworks and decisions that actually move the needle.
Growth · Pricing · FrameworksUX Research & Hands-On Delivery
User research, UX flows, specs, and alignment, from "what do users need" to shipped.
UX · Research · DeliveryPM Coaching & Team Mentorship
Practical PM coaching built around your real challenges, not textbook theory.
1:1 · Team · MentorshipThree phases. No fluff.
Every engagement follows the same principle: understand, align, deliver.
Diagnose
Rapid product audit, UX review, KPI analysis, team alignment. I find exactly what's working, what's blocking, and what matters most, fast.
Prioritize
Strategic roadmap, sequencing, and experimentation plans. A plan built for momentum, not noise. Clear goals the whole team can act on.
Deliver
Hands-on execution: specs, UX, research, writing, and collaboration until impact is measurable. I stay until results are real, not just reported.
AI is built into the work
I use AI tools across every engagement, from rapid mockups and user research synthesis to data analysis and workflow integration. It makes everything faster, sharper, and more insightful.
Product strategy, code generation via Claude Code, and desktop co-work automation.
Rapid prototyping, from concept to working MVP in hours.
Brainstorming, affinity mapping, and visual workshops.
Synthesizing large research docs, interviews, and competitive data.
Real-time web research, content analysis, and source cross-referencing.
Visual concepts, mood boards, and brand imagery generation.
Pick sprint. Start now.
Fixed scope, fixed price, two weeks. One clear deliverable you keep.
Discovery & Strategy Sprint
You have a product, but you're not sure where it's going. This sprint digs into where you are, what users actually need, and what the smartest next move is.
- User & stakeholder interviews
- Competitive landscape mapping
- Problem prioritization framework
- Strategic roadmap with clear next steps
UX & Product Audit Sprint
Something is leaking, activation, retention, or trust. This sprint finds it. I audit your full product experience, surface friction, and give you a prioritized fix list you can act on immediately.
- End-to-end UX flow audit
- Drop-off & friction point analysis
- AI-assisted session & behavior review
- Prioritized quick wins + long-term fixes
Feature Definition Sprint
You know what you want to build, but the team isn't aligned, the specs aren't sharp enough, or engineering keeps asking questions. This sprint turns your idea into a dev-ready package.
- Feature scoping & prioritization
- User stories + acceptance criteria
- UX brief & annotated wireframes
- Dev-ready PRD your team can ship from
Product Documentation Sprint
Great products fall apart when the knowledge lives in people's heads. This sprint creates a documentation foundation your whole team can rely on, plus reusable templates.
- Feature specs & process documentation
- Onboarding & internal knowledge base
- Reusable template library for your team
- Documentation structure your team can own and scale
Not sure which sprint is right for you? Book a free 20-min call and we'll figure it out together.
Why teams choose this
No Full-Time Overhead
Senior product leadership without the salary or hiring process. You get the expertise, not the headcount.
Immediate Impact
No onboarding ramp. I diagnose your situation, align on priorities, and deliver within the first week.
Clarity Without the Cost
Strategic thinking with hands-on execution. The output of a product leader at a fraction of the cost.
Flexible, Accountable
Engagements scale with your needs. No lock-in, just measurable results and real ownership.
Build your digital product.
End to end.
A Product Designer, a Fullstack Developer, and a Product Strategist, one studio that takes your idea from discovery to launch.
Tanya Rofman
Discovery, user research, specs, roadmap, and product decisions. The strategic brain behind everything we ship.
Senior Product Designer
UX/UI design, interactive prototypes, design systems, and visual identity. Makes the product beautiful and intuitive.
Fullstack Developer
Frontend, backend, infrastructure, and deployment. Ships clean, scalable code, fast. From MVP to production-ready.
Discovery
User interviews, problem definition, competitive analysis, and product brief.
Design
UX flows, wireframes, high-fidelity UI, prototype, and user testing.
Build
Frontend + backend development, integrations, and iterative QA.
Launch
Deployment, analytics setup, onboarding, and post-launch iteration.
Hi there
I'm Tanya, a Senior Product Manager with over 12 years of experience across tech, SaaS, product management, user experience and user psychology. I help teams think clearly, move faster, and build products that users actually understand and adopt.
I combine product strategy and operational execution to reach clarity and momentum. Coffee-fueled. Detail-focused. Obsessed with how people think and how products grow.
Velonova is where product meets clarity.
Trusted by teams
"Working with Tanya over the past year has been a huge asset to Ongage. She plays a key role in shaping complex product initiatives, from pricing and packaging to onboarding and UX flows, always bringing clarity to highly nuanced problems. Tanya has a rare ability to balance strategic thinking with hands-on execution, translating business and customer needs into clear, actionable product decisions that engineering and design can move on confidently."
"While leading the Customer Success Team at a startup with no product team, Tanya's mentorship was a game-changer. Her expertise helped us establish essential product processes, streamline workflows, and align with best practices. Her ability to simplify complex concepts and tailor advice to our needs was invaluable. We saw significant improvements in our product development and customer outcomes."
"Tanya was instrumental in MemoMate's early development, providing valuable insights that shaped both our product strategy and user experience. Her understanding of balancing technological innovation with practical user needs helped us create a more intuitive platform for senior living communities. Her strategic guidance was key in refining our vision and improving accessibility."
Insights & Articles
Where UX, business models, and strategy meet, turning real stories into lessons you can apply tomorrow.
The Invisible Flywheel
Nivoda quietly transformed one of the most traditional supply chains, diamonds.
The JTBD Mindset: Stop Building, Start Solving
What do successful products really have in common? They help users make progress.
The KJ Method, Affinity Diagram
When you have 50+ ideas and no clear path, the KJ Method finds the signal.
Curious by nature
Once a month. No noise, no fluff, just the ideas, stories, and discoveries I couldn't stop reading and thinking about. I curate stories from tech, art, history, music, food, culture, travel, and whatever else caught my curiosity. Join me.
Coffee With Tanya #37
Dumb phones revival, longevity science, subscription fatigue, analog film, fermentation's comeback, and the internet turning 37.
Mar 2026Coffee With Tanya #36
AI that acts on its own, fonts with feelings, the friendship crisis nobody talks about, the dark truth behind chocolate.
Feb 2026Coffee With Tanya #35
The quiet tech revolution, the beautiful lie of resolutions, glitch art's imperfections, cozy mysteries for anxious times.
Jan 2026