What is a fractional product manager?

A fractional product manager is an experienced PM who works with your company part-time or on a retainer basis — giving you senior product leadership without the cost or commitment of a full-time hire. At Velonova, that means strategy, roadmapping, UX research, and execution embedded into your team.

How much does a fractional product manager cost?

Velonova's fractional product leadership starts at $4,000/month. This covers full product strategy and roadmap ownership, weekly sprints, UX research, user interviews, PRDs, and stakeholder alignment. PM coaching packages start from $700.

Velonova works with SaaS companies and startup teams that need senior product leadership but aren't ready for — or don't need — a full-time PM hire. Engagements range from early-stage startups to scaling B2B and B2C products.

What does a Velonova engagement look like?

Engagements follow three phases: Diagnose (UX audit, KPI review, user research), Prioritize (roadmap, specs, trade-offs), and Deliver (PRDs, execution, outcomes). Structured enough to scale, flexible enough to fit your team's reality.

Does Velonova work remotely?

Yes. Velonova works remotely with companies worldwide. Tanya Rofman is based in Tel Aviv, Israel, and has worked with teams across Europe, the US, and Israel.

Can Velonova help with UX research and user interviews?

Yes. UX research and user interview facilitation are a core part of the fractional PM engagement — including research planning, interview guides, synthesis, and translating findings into product decisions.

Does Velonova build websites or digital products?

Yes, through two offerings: AI-built websites starting at $3,500 (using Lovable and Claude Code), and full digital product and workflow builds through Golden Seam — a studio with a product strategist, senior designer, and fullstack developer — for $15,000 to $150,000.

What is PM coaching with Velonova?

PM coaching at Velonova is practical mentorship built around your actual challenges. Options include a 4-session package at $700 or a 10-session package at $1,575. Topics include roadmapping, stakeholder management, and career strategy, for individual PMs and teams.

Product Strategy & Management

12+

Years in Product Management

Hi, I'm

Tanya Rofman

I turn tech chaos into products people love.

20 years across tech, finance, SaaS, B2B, B2C, small startups and big organizations — 12 building products, 8 deep in finance. If people use it, I've probably broken it and fixed it. That's the gap I close: where the product stops making sense fast enough.

Think clearly.
Move faster.
Build better.

Coffee-fueled Detail-obsessed Where product meets clarity

PM

✦ AI

What I Do

Product Leadership

Fractional
Product
Partner.

01 / 04 Your embedded PM. Strategy, roadmapping, UX research, and execution — without the full-time hire.

scroll to explore ↓

Studio

Building
Digital
Products &
Workflows.

02 / 04 Products, portals, platforms, automated workflows — built end to end with the full AI stack. Meet the studio →

AI Websites

Your Website,
Built Like
a Story.

03 / 04 I build websites like I write a narrative — crafting the identity, voice, and structure of a company or a person. Lovable, Claude Code, whatever it takes.

Coaching

Mentorship
& Real
Consulting.

04 / 04 Practical PM coaching and strategic advising built around your real challenges — not textbook theory.

How I Work

Three phases. Real work.

Structured enough to scale. Flexible enough to fit.

UX Audit KPI Review Team Alignment User Research Roadmap Specs Experimentation Trade-offs PRDs Stakeholder Alignment Outcomes Execution

01

Diagnose

Read the room before changing it. Where's the friction, what's working, what's expensive theatre.

UX Audit
KPI Review
User Research

02

Prioritize

Cut what doesn't matter. Sequence what does. Roadmap that survives Monday morning.

Roadmap
Specs
Trade-offs

03

Deliver

Specs your team can ship from. Decisions that hold under pressure. Outcomes you can point at.

Execution
PRDs
Outcomes

Work With Me

Pick the shape that fits.

Four ways to work together. Start with whatever makes sense right now.

Product Leadership

Fractional
Product
Leadership.

$4,000 / month

Your embedded PM. Strategy, roadmapping, UX research, and execution — without the full-time hire.

Full product strategy and roadmap ownership
Weekly sprints, prioritization, and stakeholder alignment
UX research and user interview facilitation
PRDs, user stories, and specs your team can ship from

Get Started →

Studio

Building
Digital
Products &
Workflows.

$15,000 – $150,000

End-to-end builds through Golden Seam — Product Strategist, Senior Designer, and Fullstack Developer.

Meet the studio

Discovery, user research, and product brief
UX/UI design and interactive prototypes
Frontend + backend development
Portals, platforms, and automated workflows

Tell us what you need →

Websites builder

You bring
your name.
I create the
story & website.

$3,500 – $8,000

I build websites the way I write — clear narrative, strong identity, structure that makes sense. Lovable and Claude Code. Fast, without cutting corners.

See the stories

Brand voice, sitemap, and content structure
Full design and development (Lovable + Claude Code)
Mobile-first, accessible, fast
Delivered in 2–4 weeks

Let's visualize your brand →

Coaching

Mentorship
& Real
Consulting.

From $700

Real coaching built around your actual challenges. Not slides, not theory — working sessions where we dig into your specific situation.

4-session package: $700
10-session package: $1,575 (10% discount)
Topics: roadmapping, stakeholders, career strategy, and more
Available for individual PMs and teams

Tell me your challenge →

Not sure where to start? Book a free 30-min call.

Toolkit · Coming Soon

Get a taste before we work together

Built from 12 years in the field. Instant access, no fluff.

01

TimeLens

Where did your week actually go?

30 sec / day

02

InterviewKit

Top-tier user interviews, by industry.

5 min to a guide

03

PrioritizePro

Decision frameworks, in your pocket.

10 min to ranked list

04

MetricsMentor

North Star + input + guardrail stack.

15 min to metrics tree

05

StakeholderSync

Never walk into a 1:1 unprepared.

2 min before any meeting

06

PRD-in-a-Box

A PRD your team will ship from.

20 min to full spec

Client Stories

Trusted by teams

"Working with Tanya over the past year has been a huge asset to Ongage. She plays a key role in shaping complex product initiatives, from pricing and packaging to onboarding and UX flows, always bringing clarity to highly nuanced problems. Tanya has a rare ability to balance strategic thinking with hands-on execution, translating business and customer needs into clear, actionable product decisions that engineering and design can move on confidently."

Shani Bar-Yefet

Head of Product, Ongage

"While leading the Customer Success Team at a startup with no product team, Tanya's mentorship was a game-changer. Her expertise helped us establish essential product processes, streamline workflows, and align with best practices. Her ability to simplify complex concepts and tailor advice to our needs was invaluable. We saw significant improvements in our product development and customer outcomes."

Adielle Emilie Guenassia

CSM, Dialogue

"Tanya was instrumental in MemoMate's early development, providing valuable insights that shaped both our product strategy and user experience. Her understanding of balancing technological innovation with practical user needs helped us create a more intuitive platform for senior living communities. Her strategic guidance was key in refining our vision and improving accessibility."