Services
Focused product engagements that create clarity, momentum, and measurable impact
If you’re not ready for a long-term retainer, start here.
These are time-boxed, outcome-driven product engagements designed to solve real problems — fast — and set you up for confident next steps.
How Teams Usually Start
Most teams follow a simple path:
Clarity → Optimization → Scale
Start with a focused engagement, validate direction, and continue only if it makes sense.
Services
Product Deep Dive & Next-Step Blueprint
When to choose this?
You’re unsure what to prioritize next, or you feel the product is doing “too many things” without clear impact.
What this is
A senior-level product review across strategy, UX, data, and user behavior, translated into a clear, prioritized action plan.
What's included
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Product positioning & value proposition review
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Core user journeys & UX friction analysis
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Feature set vs. real user needs (JTBD lens)
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Metrics, KPIs, and blind spots
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Clear short-term and strategic recommendations
Deliverabilities
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Written product review
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Opportunity & risk assessment
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Prioritized next steps (now / later / not now)
Timeline 2 weeks
Price
$2,500
Fixed scope · Time-boxed · Senior-level engagement
Related work:
01
02
Onboarding Funnel Review & UX Optimization
When to choose this?
You have traffic and signups, but users struggle to activate, adopt, or reach value quickly.
What this is
A focused deep dive into your onboarding and activation funnel, identifying friction and translating insights into concrete UX improvements.
What's included
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Signup → activation flow analysis
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Drop-off and friction point identification
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Messaging, guidance, and micro-copy review
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UX recommendations with supporting rationale
Deliverabilities
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Funnel insights & hypotheses
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UX flow improvements
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Low–mid fidelity UX wireframes / mockups
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Clear experimentation & iteration plan
Timeline 4 weeks
Price
$3,500
Tailored slightly based on product complexity
Related work: Rebuilding the Onboarding Flow
→ See related case study and another one
Competitive Intelligence & Product Positioning Analysis
When to choose this?
You’re preparing for growth, fundraising, repositioning, or roadmap decisions, and need sharper differentiation.
What this is
A structured competitive analysis focused on product, UX, positioning, and pricing, not just feature checklists.
What's included
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Direct & adjacent competitor landscape
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Product & UX comparison
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Pricing and packaging signals
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Positioning gaps and opportunities
Deliverabilities
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Competitive matrix
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Strategic insights & differentiation angles
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Clear recommendations for roadmap and positioning
Timeline 2-3 weeks
Price
$2,800
Related work: Revamping the Pricing Strategy and Offer
03
04
Product Documentation & Knowledge Structure
When to choose this?
Knowledge lives in people’s heads, alignment is hard, and decisions don’t scale.
What this is
Hands-on work to structure, document, and organize product knowledge, so teams move faster with less friction.
What's included
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Product vision & principles
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Feature logic & decisions
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Core flows and assumptions
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Ownership and handoff clarity
Deliverabilities
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Structured product documentation
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Clear templates and conventions
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Shared knowledge space (Notion / Confluence / Docs)
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Guidelines for maintaining documentation
Timeline 4 weeks
Price
$3,200
Related work:
→ See related case studies
FAQ
No. These engagements are designed as focused starting points. Many teams continue into longer-term collaboration, but it’s never required.
You’ll receive clear documentation, insights, and next steps. From there, you can decide how (or if) to continue.
You’ll always get structured recommendations. For UX-focused services, wireframes or mockups are included where relevant.
Yes — as well as scaling SaaS teams. Scope and depth are adjusted to fit the product stage.
Very. I work closely with founders, marketing, product, design, and engineering — hands-on and collaborative. Adapting to your preferred communication channels.
Let’s build real momentum.
If you’re looking for thoughtful product leadership, hands-on execution, and outcomes that actually move the needle, the next step is simple.
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Optimizing Trial Conversions
Client Confidential / Industry Database Technology
Project Category SaaS Onboarding Optimization
GOAL
In-memory database provider experiences high drop-off rates during onboarding and needs to improve trial-to-paid conversion by creating a clearer, more streamlined user experience.
OBJECTIVE
Redesign the onboarding flow to reduce friction at critical points (cloud solution selection, payment), provide clear value demonstration, and create dual paths for different user intents (self-serve vs. demo requests).
STEPS
Analyzed current flow drop-off points (45% at cloud selection, 90% at payment), conducted competitor analysis of Redis, Google Memorystore, and Amazon ElastiCache, performed user interviews identifying key pain points, and designed simplified flow with "Create Database" and "Book Demo" options.
OUTCOMES
Replaced confusing popup with dedicated screen, simplified registration removing segmentation questions, added clear value propositions for each step, implemented GitHub sign-up option, and created clear next actions post-payment. Expected to reduce drop-off by 40-50% and improve trial activation rates significantly.
Tanya is an amazing mentor. She assisted me in setting up success metrics and provided valuable resources for further learning through certified cases.
She is knowledgeable, encouraging, and incredibly friendly, making her a very approachable mentor. I'm grateful for her guidance and support!