Explore How We Help
Outcomes That Move the Needle
Unlock faster user activation & retention
Turn your users into advocates - and slash churn.
We diagnose drop-off points, design high-impact solutions, and implement frameworks that deepen engagement, boost lifetime value, and keep customers coming back.
Optimize onboarding flows & UX
Uncover what drives adoption - build features that stick.
Through data analysis, customers interviews, and rapid prototyping, we transform research into a prioritized roadmap - you invest in what your customers really want.
Build roadmaps tied to business goals
Focus on what really moves the needle.
Align your teams around a unified product vision and deploy a prioritization framework that balances user value with business ROI - so every sprint drives real impact.
Align teams & around product priorities
Focus on what really moves the needle.
Align your teams around a unified product vision and deploy a prioritization framework that balances user value with business ROI - so every sprint drives real impact.
Why Velonova Works
Focused. Flexible. Outcome-Driven.
Who this is for
Founders & Scaling Teams
Scaling teams seeking help validating ideas, improving UX, or stepping in as interim product leadership.
Established Teams
Companies looking for expert support on specific, high-impact product initiatives and hands-on help.
Choose your plan
🚀 Sprint Project
Short, focused work to solve a key product problem.
🌱 Growth Retainer
Ongoing strategic & execution support
⭐ Premium Partnership
Full fractional leadership.
Transforming Email Marketing Onboarding
Client Confidential / Industry SaaS Email Marketing / Project Category User Onboarding Redesign
GOAL
Reduce significant drop-off rates and streamline the onboarding experience that accelerates user activation.
OBJECTIVE
Redesign the onboarding flow to help users complete account setup and create their first campaign within 14 days.
STEPS
Conducted competitive analysis and industry benchmarks, interviewed email marketing professionals, wireframed simplified signup flows in Figma, and created modular onboarding components.
OUTCOMES
Waiting for development in 2025
Optimizing Trial Conversions
Client Confidential / Industry Database Technology
Project Category SaaS Onboarding Optimization
GOAL
In-memory database provider experiences high drop-off rates during onboarding and needs to improve trial-to-paid conversion by creating a clearer, more streamlined user experience.
OBJECTIVE
Redesign the onboarding flow to reduce friction at critical points (cloud solution selection, payment), provide clear value demonstration, and create dual paths for different user intents (self-serve vs. demo requests).
STEPS
Analyzed current flow drop-off points (45% at cloud selection, 90% at payment), conducted competitor analysis of Redis, Google Memorystore, and Amazon ElastiCache, performed user interviews identifying key pain points, and designed simplified flow with "Create Database" and "Book Demo" options.
OUTCOMES
Replaced confusing popup with dedicated screen, simplified registration removing segmentation questions, added clear value propositions for each step, implemented GitHub sign-up option, and created clear next actions post-payment. Expected to reduce drop-off by 40-50% and improve trial activation rates significantly.
Tanya is an amazing mentor. She assisted me in setting up success metrics and provided valuable resources for further learning through certified cases.
She is knowledgeable, encouraging, and incredibly friendly, making her a very approachable mentor. I'm grateful for her guidance and support!
It’s all about a dialogue
A few words from our clients. See client stories for more.
Tanya was instrumental in MemoMate’s early development, providing key insights that shaped our product strategy and user experience. Her ability to balance innovation with practical needs helped us create a more intuitive platform for senior living communities and improve overall accessibility.
Nir Halm, CEO
Memomate
Tanya is one of the most committed professionals I’ve worked with. She excels at managing products end-to-end and leading complex projects across time zones. Her knowledge, drive, and collaborative spirit make her an exceptional, ambitious team player.
Ilan Leibovich, CPO
KwaKwa
While leading Customer Success at a startup without a product team, Tanya’s mentorship was a game-changer. She helped us build key product processes, streamline workflows, and align with best practices. Her tailored advice led to improvements in product development and customer outcomes.
Adielle Emilie Guenassia
Customer Success Manager
